Free Anchor Text Generator for Link Building

Using anchor text without over-optimising

Anchor text is the clickable text of a link. A backlink profile where every link uses the exact keyword looks unnatural, while a healthy one mixes branded, partial-match, generic and descriptive anchors. This tool generates a varied set so you can plan anchors across a whole campaign.

How to use it

1. Enter the keyword or topic the linked page is about.
2. Add your brand name and niche to get branded and semantic variations.
3. Choose how many variations you want, generate, and copy the ones that fit naturally.

Tips for better results

• Use exact-match anchors sparingly. Most links should be branded, partial-match or descriptive.
• Read the sentence aloud. If the anchor sounds forced, change it.
• Vary anchors across different linking sites instead of repeating one phrase.
• Let the publisher's context decide the final wording.

Frequently asked questions

What is the ideal anchor text ratio?

There is no official ratio. As a rule of thumb, most SEOs keep exact-match anchors a small minority and use branded, URL and natural phrases for the rest. What matters is that the profile looks like links earned naturally.

Is generic anchor text like click here bad?

No. A few generic anchors are normal and help keep a profile natural, but descriptive anchors give readers and search engines more context.