Service #6

Full SaaS SEO Audit — Technical, On-Page and Backlink Analysis

A comprehensive audit of your SaaS website covering technical health, on-page structure, backlink profile quality, and competitor gap analysis — delivered as a clear, prioritised action plan you can actually implement.

4 Areas
Covered in Full
Top 3
Competitors Analysed
PDF Report
+ Action Plan
45 Min
Review Call Included

What a Proper SaaS SEO Audit Covers

Most "free SEO audits" run your URL through an automated tool and email you a list of 200 technical warnings — half of which are irrelevant to your actual ranking performance. A real SEO audit combines tool data with human analysis to identify the specific issues that are holding your rankings back, why they're happening, and what to fix first.

Our SaaS SEO audit covers four areas: technical SEO, on-page optimisation, backlink profile analysis, and competitive gap analysis. Each section comes with a severity rating so you know which issues to address immediately versus which can wait.

Technical SEO Analysis

Technical SEO covers everything that affects Google's ability to crawl, index, and understand your site. We check:

  • Site speed and Core Web Vitals (LCP, CLS, FID) — tested on both mobile and desktop
  • Crawlability — robots.txt rules, XML sitemap accuracy, crawl budget efficiency
  • Indexation — which pages are indexed versus excluded, and whether the right pages are in each category
  • Canonical tags — identifying duplicate content issues and canonical conflicts
  • HTTPS and security — certificate validity, mixed content warnings
  • Mobile usability — viewport configuration, touch target sizing, font scaling
  • Structured data — existing schema markup, validation errors, missing schema opportunities

On-Page SEO Review

We review your most important pages — homepage, product/feature pages, pricing page, and top blog posts — for:

  • Title tags — length, keyword inclusion, click-worthiness
  • Meta descriptions — whether they're set, duplicate, or missing
  • Heading structure — H1/H2/H3 hierarchy, keyword placement within headings
  • Content quality signals — thin content pages, duplicate content between pages
  • Internal linking — how well your important pages link to each other and to your blog content
  • Image optimisation — alt text, file sizes, format (WebP vs JPEG vs PNG)
  • URL structure — readability, keyword inclusion, unnecessary parameters

Backlink Profile Analysis

We pull your full backlink profile using Ahrefs and cross-reference with SEMrush to identify:

  • Total referring domains versus linking pages
  • DR distribution — what percentage of links come from high, medium, and low DR sites
  • Anchor text distribution — over-optimised anchor text that could be flagged as manipulative
  • Potentially toxic links — identifying links from known spam sites, link farms, or irrelevant sources
  • Link velocity — whether your link acquisition rate looks natural over time
  • Top linking pages — which of your pages attract the most links and why

Competitor Gap Analysis

We analyse your top 3 competitors — the sites currently ranking above you for your most important target keywords — to identify:

  • Keywords they rank for that you don't — your biggest keyword opportunities
  • Sites that link to them but not to you — your backlink gap
  • Content types and topics driving their traffic — what's working in your niche that you're not doing
  • On-page strategies that differentiate their ranking pages from yours

What You Receive

Full PDF Audit Report

Structured by category (technical, on-page, backlinks, competitor) with severity ratings and specific recommendations for each issue found.

Prioritised Action Plan

A separate document listing quick wins (fix in days), medium-term actions (fix in weeks), and long-term strategy items — so you know exactly where to start.

Keyword Opportunity Map

A spreadsheet of keyword gaps identified during the competitor analysis, sorted by relevance and estimated difficulty based on your current DR.

45-Minute Review Call

A live call to walk through the findings, answer your questions, and recommend next steps — whether that's fixing technical issues, improving content, or starting a link building campaign.

Frequently Asked Questions

How is this different from a free SEO audit tool?

Automated tools like Screaming Frog, Ahrefs Site Audit, or Semrush's site health checker are valuable inputs to an audit — but they don't interpret findings in the context of your specific business, competitive landscape, or SEO maturity. We use those tools as data sources and layer on human analysis to tell you what actually matters for your SaaS growth.

Do I need an audit if I'm already doing link building?

Possibly — if your link building campaign isn't producing expected results, a technical or on-page issue might be undermining it. Strong backlinks improve the authority of your domain, but if the pages themselves have structural problems, that authority doesn't translate into rankings. An audit identifies whether that's happening.

How long does the audit take to complete?

We deliver the full audit report and action plan within 5–7 business days of receiving access to your Google Search Console and Analytics accounts (which gives us real traffic and indexation data alongside our third-party tool analysis).